Anthony Rivera:
Marketing Solutions Leader
Professional Overview
Anthony Rivera serves as the President/CEO of SPAHA Marketing Solutions, a role he has held since January 2017. With over 20 years of experience in marketing and media, Anthony has established himself as an accomplished advertising and marketing executive with a demonstrated history of successfully partnering with Fortune 500 companies to elevate their brands.
Core Expertise
Anthony brings extensive expertise in:
Multicultural marketing and audience engagement
Digital product development and implementation
Content creation and strategic marketing
Project management across diverse campaigns
Nonprofit technology solutions
As the leader of SPAHA Marketing Solutions, Anthony works with partners to raise their companies’ brand awareness, driving participation and creating calls to action by targeting and engaging consumers through multi-channel marketing platforms, resulting in brand lift and increased sales.
Professional Experience
Anthony’s career spans several prominent media and marketing organizations:
NBC Universal: Served as Sales and Business Development Account Manager at WNJU 47-Telemundo/NBC Universal (2011-2012), where he developed key client relationships and expanded multiplatform sales and cross-promotional marketing initiatives.
Turner Broadcasting: Worked as an Account Service Representative (2004-2006), managing advertisers such as P&G, Kraft, and Revlon while handling schedule negotiation and monitoring of advertising inventory.
Additional Media Experience: Held leadership positions at IM Studio ñ, The Paley Center for Media, The Mundial Sports Network, and Major League Soccer/Soccer United Marketing.
Business Approach
At SPAHA Marketing Solutions, Anthony emphasizes that “cookie cutter solutions just don’t cut it.” His team provides strategies as unique as each client’s brand, bringing “years of expertise, cutting-edge tools, and creative strategies that can save you time and maximize your ROI”.
Certifications and Recognition
SPAHA Marketing Solutions is a certified Minority and Women-owned Business Enterprise (MWBE) at both the State and City levels, reflecting Anthony’s commitment to diversity in business.
Omar Solis
Platform Commercialization Lead
Professional Overview
Omar Solis is a dedicated Platform Commercialization Lead focused on bridging the gap between product development and market success. His work centers on ensuring technological platforms achieve their full potential through strategic market entry, cross-functional alignment, clear value proposition communication, and data-driven optimization.
Core Responsibilities
Market Entry and Adoption Strategy
Omar leads comprehensive strategy development and execution to successfully bring platforms to market. His methodical approach ensures that target users not only discover but fully embrace new technological offerings, creating sustainable adoption patterns that drive business growth.
Cross-Functional Team Alignment
A skilled collaborator, Omar works across organizational boundaries to unite product, engineering, sales, and marketing teams around a unified commercialization approach. This integration ensures that all aspects of platform delivery—from technical functionality to customer messaging—work in harmony toward common objectives.
Value Proposition and Messaging Framework
Omar establishes clear positioning for platforms by defining their unique value in the marketplace. He develops messaging frameworks that effectively communicate product benefits to target audiences, ensuring that value propositions resonate with specific user needs and pain points.
Growth Measurement and Optimization
Taking a metrics-driven approach to platform success, Omar implements systems to track key performance indicators throughout the commercialization process. He analyzes adoption patterns, engagement metrics, and revenue data to continuously refine strategies and maximize platform growth.
Omar’s focused expertise in commercialization strategy makes him a valuable asset in bringing technological platforms from concept to market success while maximizing user adoption and revenue potential.
Angela Alvarez
AI Solutions Architect
Hi there! I’m Angela, a tech enthusiast who spent 7 years in the medical trenches before falling head-over-heels for artificial intelligence. As the former VP of a bustling medical facility with 12 doctors, I wore both the marketing and IT hats—sometimes simultaneously, which explains my caffeine habit!
My Professional Journey (The Plot Twist)
I never planned to become an AI evangelist, but here I am—IBM-certified AI Solutions Architect and absolutely loving it! My healthcare background was just the first chapter in what’s become an exhilarating tech adventure. There’s something magical about watching physicians’ eyes light up when they see how AI can transform their practice (and give them back precious time with patients).
What Gets Me Up in the Morning
Honestly? The mind-blowing pace of AI advancement. Every morning brings news of another breakthrough, and I can’t help but think, “How can we use this to make healthcare better?” I’ve been known to geek out at dinner parties about:
The latest conversational AI that can actually understand medical terminology (no more shouting at voice assistants!)
Building custom machine learning models that spot patterns human eyes might miss
Creating AI solutions that feel intuitive rather than intimidating
Where I’ve Left My Mark
My career has been a delightful zigzag through healthcare, MedSpas, non-profits, law offices, and recruitment. Each industry taught me something new about how technology can solve human problems. The non-profit sector showed me how to create tech solutions for an industry that most agencies are totally clueless about, while law offices taught me the art of explaining complex systems to brilliant people who still use flip phones (you know who you are!).
My Tech Philosophy
I believe AI should feel like magic but work like science. When I’m implementing AI systems, I aim for that “wow” moment when users realize technology is finally working FOR them, not against them. There’s nothing more satisfying than watching someone discover what’s possible with today’s tools.
When I’m Not Geeking Out
You might find me experimenting with my home automation system (my family is very patient), attending tech meetups, or curled up with the latest AI research papers (yes, for fun—I warned you I was enthusiastic!). I’m also teaching myself to code in Python because apparently, I don’t have enough screens in my life already.
My mission: Making cutting-edge technology accessible, understandable, and downright exciting for organizations that are changing the world. Let’s talk about how we can use these incredible tools to make your vision reality!